Okay, this is just plain creepy marketing.
Using
this marvel of modern telecommunications technology, you can now have Samuel L. call your favorite
victim friend and remind them in his ever-so-tender way that
Snakes on a Plane is coming soon. Basically, it asks you some questions about the person and then peppers the movie promo with some personalized comments. He even says the person's name. Of course, I can't imagine Sam sitting in a recording booth, plowing his way through every name in the book, so I'm sure it's some kind of speech-to-text thing that does the trick. The best part (um...I think) is that when the call is sent, the number the person sees on their caller ID is yours.
Now, I can see some great uses for this if Mr. Jackson decided to loan out his famously intense verbal stylings to other phone reminder services. I can hear it now:
"Hey, John...Guess what? It's time to go to work. So, get'cho mutha-f**king ass outta that bed before I come over there, goddamnit! We cool?"Enjoy and spread the word, mutha-f**ker!